Use Policy

Acceptable Use Policy

We’re in this thing together. The actions individual members take can have a big impact on our system as a whole. That’s why all StickyWeb users must follow this Acceptable Use Policy. If you violate this policy, we may suspend or terminate your account.


Prohibited Content

Please don’t use StickyWeb to send anything offensive, to promote anything illegal, or to harass anyone. You may not send:

  1. Pornography or other sexually explicit Emails
  2. Emails offering to sell illegal goods or services
  3. Emails that violate CAN-SPAM Laws
  4. Marketing or commercial email without permission

Some industries have higher-than-normal abuse complaints, which can in turn jeopardize the deliverability of our entire system. Nothing personal, but in order to maintain the highest delivery rates possible for all our customers, we can’t allow businesses that offer these types of services, products, or content:

  1. Escort and dating services
  2. Pharmaceutical products
  3. Work from home, make money on online, and lead generation opportunities
  4. Online trading, day trading tips, or stock market-related content
  5. Gambling services or products
  6. Multi-level marketing
  7. Affiliate marketing
  8. Credit repair and get out of debt opportunities
  9. Herbal, vitamin and nutritional supplements
  10. Adult novelty references or items
  11. List rental or list brokers services

If you send this mode of content, most email services providers would not be able to help you. For most of these, we can set up a special arrangement to allow sending these emails, but it will require a modified account.  Just ask.


Prohibited Actions

We work hard to keep our system clean, but we count on our customers to pitch in too. You may not:

  1. Send Spam. By “spam,” we mean the definition on the Spamhaus website. In short, spam is “unsolicited bulk email.”
  2. Put into your Email any material that wasn’t created by you, provided for you to use, or that would violate anyone’s rights. That includes text, photos, graphics, and other content.
  3. Use any misleading or incorrect names, addresses, email addresses, subject lines, or other information on the Website or in any Emails created or sent using our Service.
  4. Share your password.
  5. Decipher, decompile, disassemble, or reverse engineer any of the software on our Website, or in any way used or downloaded from the Website.
  6. Use any of the software on our Website, or downloaded from the Website, to create a competing product.
  7. Set up multiple accounts for any person or entity in order to send similar content, unless you’re part of a franchise.
  8. Import or incorporate any of this information into any lists, emails or uploads to our servers: Social Security numbers, passwords, security credentials, or sensitive personal information of any kind.
  9. Use an outside unsubscribes process.
  10. Upload or send to purchased lists, rented lists, or third-party lists of any kind without asking permission first.   (Need to grow a  permission-based list? You can sign up for a StickyWeb account, complete the list setup step, and add a signup form to your website to grow your list.)
  11. Send content created in StickyWeb through another service.
  12. Host pictures on our servers for any intention other than for use in your email campaigns.
  13. Bulk unsubscribes, delete or else modify your list in order to avoid our billing system.



As an email service provider, we feel it’s our responsibility to be extra vigilant about preventing spam-related abuse. It’s also in our best interest to keep the system clean, because our reputation and deliverability depend on it. That’s why you may only use StickyWeb to send Emails to people and entities that either:

  1. Gave you written (including electronic) permission to send Emails to them, have not withdrawn that permission, and:
    1. gave you that permission in the past 12 months; or
    2. didn’t object to promotional content you sent them in the past 12 months.
  2. Gave you their name and email address in connection with a purchase, or negotiations to purchase, a product or service from you, have not opted out from receiving your emails, and either:
    1. purchased something from you or negotiated a purchase from you in the past 12 months; or
    2. didn’t object to promotional content you sent them in the past 12 months.

If you send some Emails to any list and you get an unusual amount of ISPs SPAM complaints will start blocking emails from your company. They will also ask StickyWeb to shut down your account (“ask” is putting it mildly). So if you don’t have any proof that every recipient on your list opted-in to receive your emails, or otherwise meets the requirements listed above, then don’t import the email addresses into StickyWeb.


Best Practices

Here are some important steps you can take to avoid suddenly becoming a spammer or otherwise wreaking havoc on our system:

  1. Sending your first campaign to a list? Some recipients won’t remember you, and they’ll report you for spamming. Remind them who you are and how they got on your list in the first place.
  2. Importing from a CRM?  Break your list into separate segments or interest groups so you can send relevant content to your customers (“People I met at a trade show,” “People who bought a certain product from us in the past”). Don’t just mix a bunch of different lists together and send one “blast” to all of them. And while we’re at it, don’t call it a “blast.”
  3. If you’re sending on behalf of clients, educate them about responsible email marketing. They’re depending on you to be the expert.
  4. Before importing a list into StickyWeb from your CRM or another database, understand and read our permission rules. Remove any possibility or leads that didn’t distinctly request email marketing from you or otherwise meet the needs in our Terms. Even if you’re sending email marketing to customers that agreed to receive your Email, you’re still required by law to allow them to pick out of your email marketing list (you may need to turn on that feature in your CRM tool).

Thanks for taking the time to read our Acceptable Use Policy. If you follow these guidelines, then you should have smooth sailing with your StickyWeb account.